Study on MMSU’s School-on-the-Air program wins Best Socioeconomic paper at national confab
By Joycel Lagrio, STRATCOM Correspondent
The Best Paper Award in Socioeconomics was granted to Mariano Marcos State University’s (MMSU) flagship extension initiative, the School-on-the-Air (SOA) Program on Sustainable Goat Production, during the 62nd Scientific Meeting and Annual Convention of the Philippine Society of Animal Science (PSAS), held on October 21–23, at the Subic Bay Freeport Zone, Olongapo City.
The winning paper, “Blending Traditional and Digital Media: A Complementary Extension Approach to Promoting Sustainable Goat Production in Ilocos Norte,” was presented by Prof. Sean Vidad of the College of Agriculture, Food, and Sustainable Development (CAFSD), with co-authors from the MMSU Extension Directorate.
The study features MMSU’s innovative use of both radio and digital platforms to disseminate science-based technologies and best practices in goat production, ensuring accessibility for farmers in remote areas. Implemented by the Knowledge Products and Services (KPS) section under Ms. Mercy R. Gaño, the SOA program has become a model for blended agricultural communication, empowering rural communities through flexible and technology-driven learning.
The program’s success was made possible through partnerships with the Provincial Government of Ilocos Norte (PGIN), local government units, ILAARRDEC, and various MMSU offices, supported by media partners including DWFB Radyo Pilipinas Laoag, DWCI Radyo Adjo Piddig, and DWNI Radyo Karruba Burgos.
This national accolade reinforces MMSU’s pledge to innovative, inclusive, and impact-oriented extension services, driving sustainable livestock production and rural development across the region.
Extension Directorate
Oct, 29, 2025 08:43:am
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STRATCOM
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